Dollar Shave Club, as far as I’m concerned, has won the internet. DSC released their first ad earlier this week and it went viral shortly thereafter. Admittedly, they’re borrowing quite heavily from Old Spice in their campaign, but I’ll forgive them because of how awesome this video is.
They’ve also capitalized on their viral success by engaging people through several different social media channels, especially on their Twitter account. It’s extremely rare and truly refreshing to see such a new company understand their brand, their message and how to capitalize on it so quickly.
What do you think? Completely awesome or a total Old Spice ripoff? Sound off in the comments!