For those of you that have been regular readers of my blog, I want to say thank you. I appreciate both of you, haha. You may have noticed a slight absence over the course of the last few weeks, but I’m ready now to announce why. I have teamed up with two people for whom [...]
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Michael Stelzner, of Social Media Examiner, released the 2012 Social Media Marketing Industry Report today. The 42-page document aggregates an enormous amount of insight from over 3,800 social media professionals. The report provides information on how businesses are using social media, what challenges they’re facing, the direction they intend to go in the future, as well as how [...]
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Dollar Shave Club, as far as I’m concerned, has won the internet. DSC released their first ad earlier this week and it went viral shortly thereafter. Admittedly, they’re borrowing quite heavily from Old Spice in their campaign, but I’ll forgive them because of how awesome this video is. They’ve also capitalized on their viral success [...]
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Timelines are officially here and a lot of brands have really stepped up their game. I’m a huge fan of what Livestrong, Captain Morgan, Red Bull, Nike, and a lot of other brands have done already. Timeline Cover Photos (the 850px x 315px images at the top of Facebook Timelines) are an incredible way for [...]
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I recently went through the process of writing a social media policy for my company. One of the most informative places I found was the Department of Justice in Victoria, Australia. If you’re in the process of writing or revising a social media policy for your company, you need to see this. I think they [...]
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Pinterest is the hottest new social site on the internet. It’s gotten a ton of coverage lately, both good and bad. The thing that bothers me about Pinterest, though, is that I don’t care about shoes, decorating cakes, wedding photos or hair styles. Enter Gentlemint ”…one of the more manly websites on the planet” (according to [...]
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